The intention of the ad maker is very apparent. His product is so great that people are forgetting about their unmissable real life commitments and getting lost in the product's performance. Good intentions, good aim at the target audience, but not so good idea-execution !
The situations portrayed in this advert, as well as in the others in this series are not so unique ! There could be many reasons why somebody is late for a wedding, a karvachauth, a new born, a date etc. Going late for these events are a normal occurence and not necessarily a great new car should be in town . Its actually funny when people keep saying " He's not here ?! SX4 Diesel..."
The impact of the TVC could have been higher, had the ad makers worked their brains a little bit harder and would have come up with some uniquely unique situations where one just cannot be late.
Rating: 2.5/5
No comments:
Post a Comment