Ok, your market research says that Indians love snacks which are round in shape..fine ! Your research also found that Indians are very sentimental about mothers and their cooking..great ! Your common sense ( maybe research) told that at any given point in time lot of people in India are away from their homes...lovely ! Now you wanted to connect all these dots in a TVC and expect it to blow people out of their feet...WRONG !
What is a bloody hippo doing in this supposedly sentimental ad ? It could be your brand, and you may want to gloriously project it to people, but there are many other ways to do that, than by directly making a violet coloured look-alike act in your TVC ! That's plain stupid & mind numbingly straightforward ! The hippo looks totally out-of-place even though while being used as the main glue holding the whole film together ! The market research is great but execution of valuable information on hand is poor. Wasted chance !
Great ingredients but bland cooking !
Rating 2.5/5
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