One of the funniest TVC's to ever run on Indian television.
The point is to convey that IDEA 3G services will help to curb the growing population problem of India by offering seamless video services/ entertainment during times of the infamous power shutdowns and thereby helping husbands/wives to be engaged in 'things' other than the basic instinct of human beings left alone in darkness and sweltering heat.
Though the 'idea' itself is not original and could be a parody of sorts on the infamous suggestion by one Indian health minister who wanted to quickly electrify as much of India as possible so that people can watch TV as pass-time instead of producing off-springs, the storyline and editing of the commercial is a real treat to the senses. The TVC has tried to impress people from all the parts of India by showing couples from north/east/south etc. The final moments of the TVC which touches upon the personal life of the actor Abhishek Bachan were unnecessary though.
There were lots of comments against this TVC too. People were incensed that the commercial 'objectifies' women. And then, there were comments that the target audience, who are capable of buying 3G handsets would be intelligent enough to buy contraceptives. The first comment is highly hypocritical, while the second comment is superficial. 3G services are not the forte of well-educated, rich people any more and thinking so would be naive in these days of crashing handset, service charges.
A funny, but brilliant attempt.
Rating: 4/5
