So how do you talk to young unmarried couples and convince them to buy your product ? Be audacious (never mind if its dumb), be funny, show beautiful people, show some oomph, play some odd music in the background etc etc. TVS Wego body balance advert has all this & more...the grandparents of young couples !
But where is the differentiation of the product clearly shown ? Anybody can argue that the same acrobatics might be possible on other scooters also. Why should I buy a TVS Wego to get this body balance ? The advert should have clearly addressed this question !
The old couple just dont have any place in a TVC like this. And the last scene where the grandma gets touchy feely with the scooter is the height of dumbness.
Rating : 2/5
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