One of the better TVC's in recent times.The advertisement wanted to convey the benefit of using high speed Internet connectivity products and services of Tata Photon. The brand photon caters to the retail segment and includes the USB based broadband as well as Wireline broadband among other services.
The idea of saving time through a faster Internet connectivity has been effectively portrayed. The coloured boxes (representing photon) appearing everywhere and people entering them like entering into a time warp and directly reaching their desired destination is very thoughtful indeed. The accompanying music also goes very well with the mood of the film.
The idea of saving time through a faster Internet connectivity has been effectively portrayed. The coloured boxes (representing photon) appearing everywhere and people entering them like entering into a time warp and directly reaching their desired destination is very thoughtful indeed. The accompanying music also goes very well with the mood of the film.
Only one thing is against this TVC. Though the brand caters to the retail segment, corporate usage is shown at least in one instance ( Man going to his kid). This can be inferred as the man is not shown to be using any retail photon product. This is a bit confusing as the product does not cater to the corporate segment. Corporates anyway have their own fat Internet pipes to browse. A bit more thought could have gone into this area. A complete retail scenario could have been portrayed. Looks like the film makers got a bit carried away.
Rating: 3.5/5
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