Idea 3G population control - Brilliant

One of the funniest TVC's to ever run on Indian television.

The point is to convey that IDEA 3G services will help to curb the growing population problem of India by offering seamless video services/ entertainment during times of the infamous power shutdowns and thereby helping husbands/wives to be engaged in 'things' other than the basic instinct of human beings left alone in darkness and sweltering heat.

Though the 'idea' itself is not original and could be a parody of sorts on the infamous suggestion by one Indian health minister who wanted to quickly electrify as much of India as possible so that people can watch TV as pass-time instead of producing off-springs, the storyline and editing of the commercial is a real treat to the senses. The TVC has tried to impress people from all the parts of India by showing couples from north/east/south etc. The final moments of the TVC which touches upon the personal life of the actor Abhishek Bachan were unnecessary though.

There were lots of comments against this TVC too. People were incensed that the commercial 'objectifies' women. And then, there were comments that the target audience, who are capable of buying 3G handsets would be intelligent enough to buy contraceptives. The first comment is highly hypocritical, while the second comment is superficial. 3G services are not the forte of well-educated, rich people any more and thinking so would be naive in these days of crashing handset, service charges.

A funny, but brilliant attempt.

Rating: 4/5

Tata Photon - Thoughtful !

One of the better TVC's in recent times.The advertisement wanted to convey the benefit of using high speed Internet connectivity products and services of Tata Photon. The brand photon caters to the retail segment and includes the USB based broadband as well as Wireline broadband among other services.

The idea of saving time through a faster Internet connectivity has been effectively portrayed. The coloured boxes (representing photon) appearing everywhere and people entering them like entering into a time warp and directly reaching their desired destination is very thoughtful indeed. The accompanying music also goes very well with the mood of the film.

  
Only one thing is against this TVC. Though the brand caters to the retail segment, corporate usage is shown at least in one instance ( Man going to his kid). This can be inferred as the man is not shown to be using any retail photon product. This is a bit confusing as the product does not cater to the corporate segment. Corporates anyway have their own fat Internet pipes to browse. A bit more thought could have gone into this area. A complete retail scenario could have been portrayed. Looks like the film makers got a bit carried away.

Rating: 3.5/5

Maruti Suzuki SX4 Diesel - Bad Execution !

The intention of the ad maker is very apparent. His product is so great that people are forgetting about their unmissable real life commitments and getting lost in the product's performance. Good intentions, good aim at the target audience, but not so good idea-execution !

The situations portrayed in this advert, as well as in the others in this series are not so unique ! There could be many reasons why somebody is late for a wedding, a karvachauth, a new born, a date etc. Going late for these events are a normal occurence and not necessarily a great new car  should be in town . Its actually funny when people keep saying " He's not here ?! SX4 Diesel..." 

The impact of the TVC could have been higher, had the ad makers worked their brains a little bit harder and would have come up with some uniquely unique situations where one just cannot be late.

Rating: 2.5/5